Values

Company Missions

• Make products and services that we are excited about that do good for the world.
  • Life is short, let’s do things that are interesting and fun to us, that help all people, not just children!
• Building capability and confidence in children
  • We’re doing good for the world by making kids smarter and teaching them that they can achieve their dreams if they work at it.
• Cover our costs and remain profitable
  • If our costs exceed our revenues, we cannot survive as a company, so we must always strive to earn a profit on what we do.
• Be a fair, meritocratic vehicle for our employees to improve their lives

 

Brand Missions and Value Provided to Our Customers

• Brain Flakes
  • Engineers Start Here; Enabling the world’s next generation of engineers through confidence building and spatial learning (while giving mom and dad some peace) without screens

• Tiger Hart Toys
  • Inspiring Play, Learning, and Imagination; Fostering literacy and knowledge in young minds while providing cuddly companionship.

• Goodminton
  • The World’s Easiest Racquet Game; Improving the hand-eye coordination of children while bringing friends and families together

• Aquapella
  • Making water based exercise accessible, affordable, and fun; offering swimming accessories to recreational swimmers, camps, and schools at fair prices.